Snap Inc. is going after all types of advertisers, rolling out on Thursday a self-service ad buying platform dubbed Snapchat Ad manager.
On its website, Snap said the new system is launching with 20 brands, including Atom Tickets, movie ticket app, and Hollar, the gift retailer. The new ad buying tool will be available next month in the U.S., U.K., France, Germany, Australia and other countries, reported AdWeek, noting the self-service ad buying platform is geared for businesses of all sizes. With the service, marketers can purchase Snapchat video ads, known as Snap Ads, to either drive more installations of their apps, increase branded video views or get users to click through to their ecommerce websites. The service has been expected for a few weeks now after Digiday reported on the new tool in April